Stories Worth Telling: A Guide to Strategic and Sustainable Nonprofit Storytelling
A Joint Initiative of Georgetown University Center for Social Impact Communication and the Meyer Foundation
Storytelling is an essential component of nonprofit communications, but very few organizations have a firm grasp of what good storytelling truly is and how it can be leveraged to improve outreach and fundraising. This is especially true among smaller organizations, which often lack the resources and staff to invest in developing the required processes and fostering in-house expertise.
With support from the Meyer Foundation, Georgetown University's Center for Social Impact Communication conducted best practice research on nonprofit storytelling and offered a series of workshops to train nonprofit leaders in developing more effective stories with greater impact. The culminating publication aims to fill the existing storytelling resource gap by providing examples of good, compelling stories that have had measurable outcomes for organizations, along with a step-by-step strategy for creating and sharing these stories—one that’s particularly geared toward smaller organizations.
Researchers from Georgetown University's Center for Social Impact Communication surveyed 81 nonprofits serving the Washington, DC region to find out more about how they think about, plan for and perceive the effectiveness of their current storytelling efforts. Learn more in the infographics below.
Participants in the Stories Worth Telling workshop series were encouraged to bring back to their organizations tools, processes, and resources to create a storytelling culture within their organizations, and produce effective stories. We've gathered some of those stories below, and hope you share more stories with us. Everyone has a story worth telling, and here are yours.
Download the Report
Storytelling Toolkit for Nonprofits
Primers, checklists, and >how-tos to jumpstart your organization's storytelling efforts
Video instruction on structuring your story bank, tailoring your online content, and measuring your storytelling outcomes.
Learn more about the training modules, and download the slides and handouts.
Social Media Platform Comparison
Tips, trends, and features of key social media channels to inform your story sharing process.
How to Develop a Storytelling Culture | Julie Dixon
Four Storytelling Sins | Julie Dixon
We Should All Be Better Storytellers | Rick Moyers